Customers go round in circles to search for gift ideas from the entire range of Carolina Herrera fragrances and bestsellers in her makeup collection. The gift finder is available on the website, as well as in the store, at 18 beauty doors, where shoppers can access it using QR codes. Participants can also win a free product. Puig, the parent company of Carolina Herrera, has already developed its own database that defines each perfume based on its olfactory composition, its family of fragrances, the concepts associated with these families and similar fragrances.
Carolina Herrera didn't share the online sales figures, and since the site didn't previously have e-commerce features, the final figures can't be compared. This year, when the coronavirus pandemic limited physical retail and design houses rushed to adopt digital initiatives, Carolina Herrera's decision makers found themselves in a fortunate position. Carolina Herrera wanted to combine her digital flagship with the level of service that customers could expect from physical stores, such as the Madison Avenue or Dallas boutiques. The e-commerce site works on both desktop and mobile devices, but B-Reel chose size proportions adapted to social networks, so Carolina Herrera won't have to redesign the content of the website for Instagram or other platforms.
Carolina Herrera created magic with this perfume for women in 1988, combining all things beautiful and feminine in a bottle that is both elegant and contemporary.
